fCommerce

Overall, the top 25 retailers in the UK by total fan count for May 2011 were:
1. Topshop
2. New look
3. River Island
4. ASOS
5. Next
6. Net-A-Porter.com
7. Marks and Spencer
8. Chain Reaction Cycles
9. JD Sports
10. Phones4U
11. GAME
12. Topman
13. Sainsbury’s
14. Dorothy Perkins
15. Argos
16. Harrods
17. TK Maxx
18. Joules
19. Carphone Warehouse
20. Superdrug
21. Monsoon
22. Miss Selfridge
23. Republic.co.uk
24. Amazon.co.uk
25. Debenhams

Topshop is the unchallenged retail queen of social network Facebook, according to a new index which finds that the brand has almost 50% more fans as its nearest rival. Topshop has 1.4m fans, according to the index, while second-placed New Look has 0.978m

Play.com made sales worth £2m through its Facebook page in 2011, when fans engaged with it on the social media site they spent an average 24% more than customers who did not.

Play.com, owned by Rakuten, found that in the last 12 months it had grown its Facebook following from 75,000 or more than 350,000, growth of more than 370%. That, it calculated, has a potential reach of more than 38m friends of fans.

It also found that the volume of sales coming through Facebook rose by 80% in 2011, compared to the previous year, to £2m of gross merchandise sales.

f-commerce will bring them extra business worth £3.1bn over the next three years