Email Use Statistics

• Email open rates increased 12.6% year-over-year in 1Q12, with an overall open rate of 26.2% 
• Email opens on smartphones and tablets have increased 80% over the last six months 
• 91% of US online seniors use email 
• 61% of emails received at professional email accounts are non-essential 
• 57.3% of Japanese smartphone owners use email on their devices, compared to 40.8% for the U.S, 35.9% for Canada, and 30% for EU5 
• For the first time, more than half (53%) of Americans 65 and older use the internet or email98% of smartphone owners use email, compared to 97% for texts 
• 16.7% of promotional emails with 25 characters or less in their subject lines are opened, compared to 15% of those with 26-50 characters, and 14.3% of those with 51-75 
• 61% of marketing companies plan to increase their efforts in email marketing in the next year, compared to 53% for social advertising, and 47% for mobile apps 
• 96.69% of emails opened on tablets are opened on the iPad, compared to 0.95% for the Samsung Galaxy Tab, and 0.65% for the HP TouchPad 
• 69.15% of emails opened on smartphones are opened on the iPhone, compared to 3.57% on the HTC Evo, and 1.91% on the Motorola DroidX 
• 2.39% of emails are opened on both a desktop computer and smartphone, compared to 0.69% on both a desktop computer and tablet 
• 1.43% of B2B emails are opened on the iPad, compared to 0.05% for Android tablets 
• 6.55% of B2B emails are opened on the iPhone, compared to 1.55% for Android phones 
• 8.10% of all B2B emails are opened on mobile phones, compared to 1.48% for tablets, and 90.27% for desktop computers 
• Mobile phones account for 20.63% of all email opens, compared to 6.76% for tablets 
• 27% of emails were opened on a mobile device during the second half of 2011 up from 20% during the first half of 2011 
• Revenue per email averages 2x higher for ‘Friends and Family’ campaigns 
• 57.6MM Japanese users access email on their phone, representing more than half of all mobile phone users 
• 75% of small to medium-sized U.S. business websites lack an email link on their home page for consumers to contact the busines